The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach
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| Autore: |
Gronbach Kenneth W
|
| Titolo: |
The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach
|
| Pubblicazione: | New York, : American Management Association, c2008 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (289 p.) |
| Disciplina: | 658.8/343 |
| Soggetto topico: | Target marketing - United States |
| Consumer behavior - United States | |
| Marketing research - United States | |
| Demography - United States | |
| Note generali: | Includes index. |
| Nota di contenuto: | CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; |
| Sommario/riassunto: | A myth-breaking book that will redefine who marketers see as their most valuable customers. |
| Titolo autorizzato: | The age curve |
| ISBN: | 1-281-75786-1 |
| 9786611757861 | |
| 0-8144-1017-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910815524703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |