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Branded women in U.S. television : when people become corporations / / by Peter Bjelskou



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Autore: Bjelskou Peter Visualizza persona
Titolo: Branded women in U.S. television : when people become corporations / / by Peter Bjelskou Visualizza cluster
Pubblicazione: Lanham : , : Lexington Books, , [2015]
©2015
Descrizione fisica: 1 online resource (143 p.)
Disciplina: 384.55/320820973
Soggetto topico: Product placement in mass media - Social aspects - United States
Reality television programs - United States - History and criticism
Branding (Marketing) - United States
Television advertising - United States
Television broadcasting - Social aspects - United States
Women on television
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion.
Sommario/riassunto: <span><span>This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to </span><span style=""font-style:italic;"">The Real Housewives</span><span>, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.</span></span>
Titolo autorizzato: Branded women in U.S. television  Visualizza cluster
ISBN: 1-4985-0738-7
0-7391-8794-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910813339603321
Lo trovi qui: Univ. Federico II
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Serie: Critical studies in television.