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Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes]



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Autore: Cliquet Gérard Visualizza persona
Titolo: Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] Visualizza cluster
Pubblicazione: London, : ISTE Ltd.
Newport Beach, Calif., : ISTE USA, 2006
Edizione: 1st ed.
Descrizione fisica: 1 online resource (327 p.)
Disciplina: 658.8/04
Soggetto topico: Target marketing
Consumer behavior
Altri autori: HughesEugene  
Note generali: English translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
Sommario/riassunto: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.The book also covers the way geographic techniques help to solve marketing problems and contains chapters wr
Titolo autorizzato: Geomarketing  Visualizza cluster
ISBN: 1-118-61402-X
0-470-39446-3
1-280-51065-X
9786610510658
1-84704-457-3
1-84704-557-X
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910810778603321
Lo trovi qui: Univ. Federico II
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Serie: Geographical information systems series.