Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel
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| Titolo: |
Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel
|
| Pubblicazione: | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
| ©2015 | |
| Descrizione fisica: | 1 online resource (283 p.) |
| Disciplina: | 658.812 |
| Soggetto topico: | Customer services - Management |
| Service industries - Customer services | |
| Service industries | |
| Persona (resp. second.): | AltinayLevent |
| PoudelSurya | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters. |
| Sommario/riassunto: | This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and |
| Titolo autorizzato: | Enhancing customer experience in the service industry |
| ISBN: | 1-4438-8619-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910797801603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |