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Autore: | Birn Robin |
Titolo: | Marketing in Publishing [[electronic resource]] |
Pubblicazione: | Hoboken, : Taylor and Francis, 2002 |
Descrizione fisica: | 1 online resource (171 p.) |
Disciplina: | 070.50688 |
Soggetto topico: | Marketing |
Publishers and publishing | |
Publishers and publishing - Great Britain | |
Publishers and publishing - Marketing - Great Britain | |
Books - Great Britain | |
Book Studies & Arts | |
Education | |
Social Sciences | |
Altri autori: | ForsythPatrick |
Note generali: | Description based upon print version of record. |
Nota di contenuto: | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
Sommario/riassunto: | Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark |
Titolo autorizzato: | Marketing in Publishing |
ISBN: | 0-415-15134-1 |
9786610517985 | |
1-134-74665-2 | |
1-134-74666-0 | |
1-280-51798-0 | |
0-203-27845-3 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910783997403321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |