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Marketing : the basics / / Karl Moore and Niketh Pareek



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Autore: Moore Karl <1955-, > Visualizza persona
Titolo: Marketing : the basics / / Karl Moore and Niketh Pareek Visualizza cluster
Pubblicazione: London ; ; New York : , : Routledge, , 2010
Edizione: 2nd ed.
Descrizione fisica: 1 online resource (246 p.)
Disciplina: 658.8
Soggetto topico: Consumer behavior - Research
Export marketing - Management
Marketing research
Marketing - Management
Classificazione: 85.40
Altri autori: PareekNiketh  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX
Sommario/riassunto: '...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LI
Titolo autorizzato: Marketing  Visualizza cluster
ISBN: 1-135-22590-7
1-134-17889-1
1-135-22591-5
1-282-44409-3
9786612444098
0-203-87034-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910780901703321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Basics (Routledge (Firm))