Public Relations Management in Africa Volume 2 : The Practical, the Conceptual and the Empirical

• Autore: Anani-Bossman Albert A
• Pubblicazione: Cham : , : Springer International Publishing AG, , 2023; ©2023
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (279 pages)
• Disciplina: 659.2096
• Altri autori: MudzananiTakalani E PrattCornelius B BlanksonIsaac A
• Nota di contenuto: Intro -- Preface -- Preface -- References -- Acknowledgments -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Chapter 1: Introduction: Public Relations Research and Practice in Africa -- The African Context -- Political Context -- Economic Context -- Sociocultural Context -- Media Landscape -- Conceptualizing Public Relations -- Conceptualizing Public Relations: An Ubuntu Perspective -- Development of Public Relations in Africa -- Public Relations Scholarship and Practice in Africa -- Models of Public Relations Practice in Africa -- Public Relations Roles in Africa -- Public Relations Professionalism in Africa -- Conclusion -- References -- Chapter 2: Benchmarking Public Relations Practice in the Namibian Public Service with the Principles of the Excellence Theory -- Literature Review and Theoretical Framework -- Government Public Relations -- The Excellence Theory of Public Relations -- Methodology -- Research Design -- Population and Sampling -- Research Methods -- Observation -- In-Depth Exploratory Interview -- Results and Discussion of Findings -- Stakeholder Engagements -- Challenges Faced by the Government PROs -- Diversification in PR -- PR Structure/Reporting Line -- Empowering of PROs -- Models of Communication -- Conducting Research -- PR as Technical or Management Function and the Integration of Communication Function -- Conclusion and Recommendations -- References -- Chapter 3: Ethiopian Public Relations in Practice: Historical Development and Its Constraints -- The Origin and Historical Development of Public Relations in Ethiopia -- Modern Public Relations in Ethiopia -- Public Relations Education in Ethiopia -- The Practice of Public Relations in Ethiopia -- Communication Technician Roles of Public Relations -- Communication Management Roles of Public Relations -- Models of Public Relations in Ethiopia. ; Public Relations and Ethiopia's Political System -- Constraints of Public Relations in Ethiopia -- Conclusions -- References -- Chapter 4: Radicalization, Divides, or Interfaith Harmony? Relationship Management and Strategic Communication in Sudan -- Sudan's Political Quagmire, Political Islamism, and the North-South Sudan Divides -- Theoretical Framework: The Emic and Constructivist Approaches -- Extremism, Radicalization, and Peacebuilding -- Factors in the Sudanese Susceptibility to Terrorism -- Fundamentalist Islamist Groups: Al-Qaeda and ISIS -- Conflict Management: Possibilities, Approaches, and Communication Strategies -- Interventions of Islamic Institutions: A Source of Conflict Resolution -- Communication Response to Ethno-religious Crises and Extremism -- Intervention of Foreign Entities and Organizations: A Source of Conflict Resolution -- Conclusion -- References -- Chapter 5: COVID-19 Health Campaigns and Public Relations Management: A South African Perspective -- Literature Review -- Public Relations Management and Health Communication/Health Promotion via Education Entertainment (EE) Media Campaigns -- Illness Outbreaks and Public Relations Management -- Crisis and Risk Communication: Health Communication Perspectives -- Crisis Communication: The Case of the Omicron Variant Detected in South Africa and Africa -- Crisis Communication and the Call to Vaccinate in South Africa: A PR Strategy -- Public Relations Management in Organizations: When Illnesses Outbreak -- Social Media Representation of the Coronavirus: The Era of Fake News and Infodemics -- Tim Noakes and Mahdi: Twitter Debate on COVID-19 Vaccines in South Africa -- PR and Cultural Diversity in Health Promotional Campaigns -- Case Studies: Health Campaigns Related to COVID-19 Vaccination in South Africa -- Theories Related to Health Behavior Change and PR Approaches. ; The Trans-Theoretical Model (TTM) or the Stages of Change Model -- The Precaution Adoption Process Model (PAPM) -- Social Marketing Approach -- Agenda Setting and PR Campaigns -- Recommendations for Future Research -- Conclusion -- References -- Chapter 6: Social Media and Public Relations Practice in Tanzania -- Theoretical Framework and Literature Review -- Grunig's Four Models of PR -- Social Media and Public Relations -- Methodology -- Findings -- Deployment of Social Media in Corporate Public Relations -- Attitudes Towards Social Media -- Social Media and the Changing Public Relations Landscape -- Discussion -- Conclusion -- Recommendations -- References -- Chapter 7: A Framework for Excellent Public Relations Practice in Higher Education Institutions in Africa: A Study of Selected African Countries -- Problem Statement -- Literature Review -- Public Relations in Higher Education -- The Strategic Management Role of Public Relations and the Excellence Study -- Public Relations Practice and HEIs in Africa -- Method -- Participants and Sampling -- Procedure -- Analysis -- Findings and Discussion -- Demographics -- Involvement in Strategic Management Process -- Participation in Strategic Planning/Decision Making -- Reporting Lines -- Dominance of Informal Research -- Environmental Scanning (Informal Based) -- Focus on Output Evaluation -- The Communication Role of Public Relations Practitioners in HEIs in Africa -- High Emphasis on the Technician Role and Moderate Managerial Role -- The Extent to Which Public Relations Is Premised on Two-Way Symmetrical Communication -- Dominance of One-Way and Moderate Use of Two-Way Communication -- Challenges of Public Relations Practice in HEIs -- The Proposed Framework -- Justification of Framework -- Limitations and Recommendations for Further Research -- Conclusion -- References. ; Chapter 8: Toward Ensuring Effective Crisis Communication Management in Institutions of Higher Learning: A Case of a South African University -- Public Relations and Crisis Management in Higher Institutions -- The Need for Public Relations in Institutions of Higher Learning -- Theoretical Framework: Stakeholder Management Theory -- Stakeholder Management Theory and Its Relevance in Organizations -- Methodology -- Data Analysis -- Causes of Strike -- Lack of Communication -- Lack of Meetings for Reconciliation -- Nonchalant Attitudes Toward Stakeholders -- Discussion -- Conclusion -- Limitation of the Study -- Future Research Direction and Recommendations -- References -- Chapter 9: Public Relations and Identity Management Under Authoritarian Leadership: Experiences of Makerere University Managers (1971-1979) -- Literature Review -- Public Relations/Communication and Crisis and Identity Management -- Organizational Identity Management -- Organizational Technical Identity -- Leadership and Management Perspectives -- Cherished Values of HEIs and the Duty of Leaders to Protect Them -- Methodology -- Research Design -- Sampling Strategy and Data Collection -- Data Analysis -- Ethical Considerations -- Findings and Discussion -- Impact of Political Environment on Technical and Institutional Identity Management -- Impact of Authoritarian Political Environment on Technical Mission and Values -- Impact of Authoritarian Political Environment on Autonomy -- Compliance with De Facto Directives Versus Autonomous Decision-Making and Exercise of Personal Leadership Traits -- Impact of Authoritarian Political Environment on Communication -- "No Freedom" of Speech, Self-Censorship as a New Norm -- Impact of Legal Environment on Identity Construction and Management -- Compliance to Authoritarian Legal Framework. ; Impact of the Chancellor's individual Leadership Style, Traits, and Actions -- "Amin Was Against Intellectuals…." -- Suppression of Criticism, Disregarding Standards, and Imposition of Personal Values -- Introducing Policies that Stifled Technical HEI Values -- The Extent to Which Internal Top Management Served as Leaders as Opposed to Administrative Managers -- Single Incidence of Institutional Leadership -- Conclusion and Implications -- References -- Chapter 10: Mixing Business with Politics: A Framing Analysis of Sir Sam Jonah's "Down the Up Escalator" Activist CEO Speech of April 22, 2021 -- The Current Study -- Literature Review -- CEO Activism, a Genre of Corporate Social Advocacy -- Framing Theory and Leadership Rhetoric -- Methods -- Framing Theory-Guided Textual Analysis -- Justification for Speech Selection -- Data Analytic Technique -- Findings and Discussion -- The Governance Frame -- The Silence Frame -- The Assault on Democracy Frame -- The Solutions Frame -- Conclusion -- Practical Implications for PR Professionals and Communication Managers -- Suggestions for Future Research -- References -- Chapter 11: Future of Public Relations in Africa: A Case for Rethinking Inquiry and Practice -- What We Know About Public Relations in Africa -- Is There a Future for Public Relations in Africa? -- What Is the Outlook of the Future of Public Relations in Africa? -- Conclusion -- References -- Index.
• Titolo autorizzato: Public Relations Management in Africa Volume 2
• ISBN: 3-031-32751-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910735781203321
• Lo trovi qui: Univ. Federico II