The New Online Trade : Business Models, Business Systems and Benchmarks in E-Commerce / / Gerrit Heinemann
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| Autore: |
Heinemann Gerrit
|
| Titolo: |
The New Online Trade : Business Models, Business Systems and Benchmarks in E-Commerce / / Gerrit Heinemann
|
| Pubblicazione: | Wiesbaden, Germany : , : Springer, , [2023] |
| ©2023 | |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (519 pages) |
| Disciplina: | 658.872 |
| Soggetto topico: | Electronic commerce |
| Retail trade | |
| Sales management | |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing. |
| Sommario/riassunto: | This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The content Meta-targeting and business ideas in online retailing Business model of online trade Forms of online trade Business systems and benchmarks in e-commerce Best practices and risks in online retailing The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences. This book is a translation of the original German edition “Intelligent Retail” by Heinemann, Geritt, published by Springer Fachmedien Wiesbaden GmbH in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. |
| Titolo autorizzato: | The New Online Trade |
| ISBN: | 9783658407575 |
| 9783658407568 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910686776403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |