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Social Media: The Good, the Bad, and the Ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras



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Titolo: Social Media: The Good, the Bad, and the Ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras Visualizza cluster
Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016
Edizione: 1st ed. 2016.
Descrizione fisica: 1 online resource (XXIV, 730 p. 99 illus.)
Disciplina: 006.7
Soggetto topico: Electronic commerce
Computers and civilization
Computer networks
Electronic data processing—Management
e-Commerce and e-Business
Computers and Society
Computer Communication Networks
IT Operations
Persona (resp. second.): DwivediYogesh Kumar
MäntymäkiMatti
RavishankarM.N
JanssenMarijn
ClementMarc
SladeEmma L
RanaNripendra P
Al-SharhanSalah
SimintirasAntonis C
Nota di contenuto: Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.
Sommario/riassunto: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Titolo autorizzato: Social Media: The Good, the Bad, and the Ugly  Visualizza cluster
ISBN: 3-319-45234-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910484775903321
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Serie: Theoretical Computer Science and General Issues, . 2512-2029 ; ; 9844