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Titolo: | Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein |
Pubblicazione: | London, : SAGE, c2006 |
Descrizione fisica: | 1 online resource (257 p.) |
Disciplina: | 174.96592 |
659.2 | |
Soggetto topico: | Public relations - Moral and ethical aspects |
Business ethics | |
Soggetto genere / forma: | Electronic books. |
Altri autori: | FitzpatrickKathy <1958-> BronsteinCarolyn |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. 191-226) and index. |
Nota di contenuto: | Cover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication |
Chapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors | |
Sommario/riassunto: | Exploring the ethical dimensions of public relations' advocacy role, this book addresses a range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. It also focuses on the affirmative aspects of ethical practices. |
Titolo autorizzato: | Ethics in public relations |
ISBN: | 1-322-28274-9 |
1-4129-1798-0 | |
1-4522-2267-3 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910478871203321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |