Gender and Candidate Communication : VideoStyle, WebStyle, NewStyle [[electronic resource]]

• Autore: Bystrom Dianne G
• Pubblicazione: Hoboken, : Taylor and Francis, 2004
• Descrizione fisica: 1 online resource (247 p.)
• Disciplina: 324.7/3/0820973
• Soggetto topico: Women political candidates-- United States
• Soggetto genere / forma: Electronic books.
• Altri autori: RobertsonTerry BanwartMary Christine KaidLynda Lee
• Note generali: Description based upon print version of record.
• Nota di contenuto: Book Cover; Title; Contents; Women, Communication, and Politics: An Introduction; VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis; VideoStyle: Communication Messages through Campaign Advertising; The Interaction of Electoral Status, Political Party, and VideoStyle; VideoStyles in the 2002 Kansas Governor's Race: A Case Study; Voter Reactions to Candidate VideoStyle; WebStyle: Communication Messages through Candidates' Web Sites; WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study; Voter Reactions to Candidate WebStyle ; NewsStyle: Media Coverage of Candidate PresentationNewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study; Gendered Reactions to Media Coverage; Gendered Political Campaign Communication: Implications for the Future; Notes; References; Index
• Sommario/riassunto: This book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes.
• Titolo autorizzato: Gender and Candidate Communication
• ISBN: 1-135-93941-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910462744403321
• Lo trovi qui: Univ. Federico II
• Serie: Gender Politics--Global Issues