International cases in tourism management [[electronic resource] /] / Susan Horner and John Swarbrooke

• Autore: Horner Susan
• Pubblicazione: Boston, : Elsevier Butterworth-Heinemann, 2003
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (409 p.)
• Disciplina: 338.4/791
• Soggetto topico: Tourism - Management; Service industries - Management
• Soggetto genere / forma: Electronic books.
• Altri autori: SwarbrookeJohn
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Front Cover; International Cases in Tourism Management; Copyright Page; Contents; Preface; Acknowledgements; Part 1: Introduction; Chapter 1. The Role of Case Studies in Learning; Chapter 2. Key Issues in International Tourism Management; Chapter 3. Introduction to the Case Studies; Part 2: The Case Studies; Section 1: Tourism Organizations; Case study 1: British Airways; Case study 2: The 'Lonely Planet' Phenomenon; Case study 3: MyTravel Group plc; Case study 4: Pacific Asia Travel Association; Case study 5: Tourism Concern ; Case study 6: Touristik Union International and Its Environmental PoliciesSection 2: Tourism Destinations; Case study 7: Tourism in Asia-Pacific; Case study 8: Dubai; Case study 9: The Role of Visitor Attractions in Dublin, Ireland; Case study 10: Adventure Tourism in Iceland; Case study 11: Las Vegas, USA: Portrait of a Market Leader; Case study 12: Tourism in Russia; Section 3: Sectors of the Tourism Industry; Case study 13: Boutique Hotels; Case study 14: Budget Airlines in the UK; Case study 15: The UK Cruise Market; Case study 16: Online Retail Travel - Expedia ; Case study 17: The Brochures of Tour OperatorsCase study 18: Wildlife Tourism in Southern Africa; Case study 19: Hong Kong Disneyland; Case study 20: The Guggenheim Museum, Bilbao, Spain; Section 4: Issues in Tourism; Case study 21: Airline Frequent Flyer Programmes; Case study 22: All-Inclusive Resorts; Case study 23: Clubbing and Party Tourism in the Mediterranean; Case study 24: Corporate Social Responsibility in Tourism; Case study 25: Ecotourism - Belize; Case study 26: Tourism Education and Training; Case study 27: Employment in Tourism ; Case study 28: International Hotels Environmental InitiativeCase study 29: Researching Tourist Satisfaction; Case study 30: Sex Tourism; Case study 31: Timeshare Development; Case study 32: Tourism and Travellers with Disabilities; Case study 33: Tourism and the Purchase of Property in Foreign Countries; Case study 34: Tourism and Rural Development; Case study 35: Tourism and Terrorism; Case study 36: Vacation Costs, Different Destinations, and Independent Travellers; Section 5: The Future of Tourism ; Case study 37: Hotel Bourazani, Greece - An Entrepreneur's Contribution to Sustainable TourismCase study 38: Tomorrow's Tourists - 'Kate'; Bibliography; Index
• Sommario/riassunto: International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompanim
• Titolo autorizzato: International cases in tourism management
• ISBN: 1-136-39437-0; 1-280-96638-6; 9786610966387; 0-08-047311-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910457313003321
• Lo trovi qui: Univ. Federico II