Emerging perspectives on the marketing of financial services [[electronic resource] /] / guest editor: Hooman Estelami

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2007
• Descrizione fisica: 1 online resource (77 p.)
• Disciplina: 368.0068
• Soggetto topico: Bank marketing; Financial services industry
• Soggetto genere / forma: Electronic books.
• Altri autori: EstelamiHooman
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; An exploratory study of negative option marketing: good, bad or ugly?; Music, scent and time preferences for waiting lines; The adoption and usage of credit cards by urban-affluent consumers in China; Relational benefits and customer satisfaction in retail banking; Call for papers
• Sommario/riassunto: A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with their customers. To provide a mechanism for such an engagement, in November of 2006, a conference on the Marketing of Financial Services was hosted at Fordham University in New York. Of the nearly fifty papers that were submitted to the conference, a total of four were selected for publication in this
• Titolo autorizzato: Emerging perspectives on the marketing of financial services
• ISBN: 1-281-07869-7; 9786611078690; 1-84663-491-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910450894603321
• Lo trovi qui: Univ. Federico II
• Serie: International Journal of Bank Marketing ; ; v. 25, no 4.