Handbook of Integrated CSR Communication [[electronic resource] /] / edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
• Edizione: 1st ed. 2017.
• Descrizione fisica: 1 online resource (XIII, 501 p. 47 illus., 2 illus. in color.)
• Disciplina: 658
• Soggetto topico: Business ethics; Communication; Sociology; Industrial management; Management; Business Ethics; Communication Studies; Media Research; Media Management; Cultural Management
• Persona (resp. second.): DiehlSandra; KarmasinMatthias; MuellerBarbara; TerlutterRalf; WederFranzisca
• Nota di bibliografia: Includes bibliographical references at the end of each chapters.
• Nota di contenuto: The Concept of Integrated CSR Communication - Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion. .
• Sommario/riassunto: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
• Titolo autorizzato: Handbook of Integrated CSR Communication
• ISBN: 3-319-44700-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910157475903321
• Lo trovi qui: Univ. Federico II
• Serie: CSR, Sustainability, Ethics & Governance, . 2196-7075