Minority business success [[electronic resource] ] : refocusing on the American dream / / Leonard Greenhalgh and James H. Lowry

• Autore: Greenhalgh Leonard
• Pubblicazione: Stanford, Calif., : Stanford Business Books, 2011
• Descrizione fisica: 1 online resource (190 p.)
• Disciplina: 338.6/4208900973
• Soggetto topico: Minority business enterprises - United States; Success in business - United States
• Altri autori: LowryJames H. <1939->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Minority business success is a national priority -- To succeed is to survive, prosper, and grow to scale -- Government must refocus on inclusion -- Corporations should refocus on development, not procurement -- Support organizations should refocus on core mission -- Minority business success requires leadership and direction.
• Sommario/riassunto: In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.
• Titolo autorizzato: Minority business success
• ISBN: 0-8047-7747-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910825741703321
• Lo trovi qui: Univ. Federico II