The back of the napkin : solving problems and selling ideas with pictures / / Dan Roam
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| Autore: |
Roam Dan
|
| Titolo: |
The back of the napkin : solving problems and selling ideas with pictures / / Dan Roam
|
| Pubblicazione: | London : , : Marshall Cavendish, , 2009 |
| Descrizione fisica: | 1 online resource (344 p.) |
| Disciplina: | 658.403 |
| Soggetto topico: | Problem solving - Audio-visual aids |
| Management - Audio-visual aids | |
| Visualization | |
| Creative ability in business | |
| Note generali: | Originally published: New York: Portfolio, 2008. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | ""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Part I: Introductions""; ""1. A Whole New Way of Looking at Business""; ""2. Which Problems, Which Pictures, and Who is?""; ""3. A Gamble We Can't Lose: The Four Steps of Visual Thinking""; ""Part II: Discovering Ideas""; ""4. No Thanks, Just Looking""; ""5. The Six Ways of Seeing""; ""6. The Squid: A Practical Lesson in Applied Imagination""; ""7. Frameworks for Showing""; ""Part III: Developing Ideas""; ""8. Showing and the Visual Thinking MBA"" |
| ""9. Who Are Our Customers? Pictures That Solve a Who/What Problem""""10. How Many are Buying? Pictures That Solve a How Much Problem""; ""11. Where is Our Business? Pictures That Solve a Where Problem""; ""12. When Can We Fix Things? Pictures That Solve a When Problem""; ""13. How Can We Improve Our Business? Pictures That Solve a How Problem""; ""14. Why Should We Even Bother? Pictures That Solve a Why Problem""; ""Part IV: Selling Ideas""; ""15. Everything I Know About Business I Learned in Show-and-Tell""; ""16. Drawing Conclusions""; ""Acknowledgments"" | |
| ""Appendix A: The Science of Visual Thinking""""Appendix B: Resources for Visual Thinkers""; ""Index"" | |
| Sommario/riassunto: | This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply ""get"". Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, |
| Titolo autorizzato: | The back of the napkin |
| ISBN: | 981-4484-86-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910824074403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |