Vai al contenuto principale della pagina
Autore: |
Randazzo Gary
![]() |
Titolo: |
A manager's guide to building a successful business / / Gary Randazzo
![]() |
Pubblicazione: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (132 p.) |
Disciplina: | 658.4012 |
Soggetto topico: | Strategic planning |
Management | |
Marketing | |
Soggetto non controllato: | planning |
job performance | |
standards of performance | |
disruptive innovation | |
market disruptions | |
cash flow | |
PERT | |
pricing | |
marketing promotions | |
organizing | |
financial controls | |
motivating employees | |
Note generali: | Part of: 2013 digital library. |
Nota di bibliografia: | Includes bibliographical references (p. 113-114) and index. |
Nota di contenuto: | Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index. |
Sommario/riassunto: | This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. |
Titolo autorizzato: | A manager's guide to building a successful business ![]() |
ISBN: | 1-299-22056-8 |
1-60649-651-4 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910822636003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |