Make it, don't fake it : leading with authenticity for real business success
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Horn Sabrina
|
| Titolo: |
Make it, don't fake it : leading with authenticity for real business success
|
| Pubblicazione: | Oakland : , : Berrett-Koehler Publishers, Incorporated, , 2021 |
| ©2021 | |
| Descrizione fisica: | 1 online resource (146 pages) |
| Disciplina: | 658.4092 |
| Soggetto topico: | New business enterprises - Management |
| Women executives | |
| Branding (Marketing) | |
| Soggetto non controllato: | Business Ethics |
| Entrepreneurship | |
| Business & Economics | |
| Nota di contenuto: | Cover -- Title Page -- Copyright Page -- Contents -- Dedication -- Foreword -- Introduction -- Chapter One: Some Really Bad Advice -- Chapter Two: So, You Want to Start a Company . . . -- Chapter Three: Becoming a CEO -- Chapter Four: Becoming and Staying an Authentic Brand -- Chapter Five: Get Used to Lonely -- Chapter Six: Airtight -- Chapter Seven: Leader and Loser Both Begin with the Letter L -- Chapter Eight: Way Off the Menu -- Chapter Nine: The Founder's Curse -- Notes -- Acknowledgments -- Index -- About the Author -- About Horn Strategy, LLC. |
| Sommario/riassunto: | An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. "Fake it till you make it" just doesn't work--at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success. |
| Altri titoli varianti: | Make It, Don't Fake It |
| Titolo autorizzato: | Make it, don't fake it |
| ISBN: | 1-5230-9151-7 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910821837403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |