Aspects of electronic retailing / / editor, John Fernie
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| Titolo: |
Aspects of electronic retailing / / editor, John Fernie
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2002 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (63 p.) |
| Disciplina: | 658.84 |
| Soggetto topico: | Electronic commerce |
| Retail trade - Management | |
| Altri autori: |
FernieJohn <1948->
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Contents; Abstracts & keywords; Editorial; Consumer demand for online food retailing; Switching to electronic stores; The state of electronic customer relationship management in retailing; Exploratory study into wireless application protocol shopping; Increasing the cost efficiency of e-fulfilment using shared reception boxes |
| Sommario/riassunto: | This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR&DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the most downloaded papers in the MCBsuite of journals. |
| Titolo autorizzato: | Aspects of electronic retailing |
| ISBN: | 1-280-47908-6 |
| 9786610479085 | |
| 1-84544-654-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910818892003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |