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Madison Avenue and the Color Line : African Americans in the Advertising Industry / / Jason Chambers



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Autore: Chambers Jason Visualizza persona
Titolo: Madison Avenue and the Color Line : African Americans in the Advertising Industry / / Jason Chambers Visualizza cluster
Pubblicazione: Philadelphia : , : University of Pennsylvania Press, , [2011]
©2008
Edizione: 1st ed.
Descrizione fisica: 1 online resource (329 p.)
Disciplina: 659.1089/96073
Soggetto topico: Advertising - United States - History
African American consumers
African Americans and mass media
African Americans in advertising
Soggetto non controllato: African Studies
African-American Studies
American History
American Studies
Business
Economics
Note generali: Bibliographic Level Mode of Issuance: Monograph
Nota di bibliografia: Includes bibliographical references (p. [273]-306) and index.
Nota di contenuto: Frontmatter -- Contents -- Introduction -- Chapter 1. The Rise of Black Consumer Marketing -- Chapter 2. The Jackie Robinsons of Advertising and Selling -- Chapter 3. Civil Rights and the Advertising Industry -- Chapter 4. Affirmative Action and the Search for White Collars -- Chapter 5. The Golden Age -- Epilogue -- Notes -- Index -- Acknowledgments
Sommario/riassunto: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners.For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture.Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Titolo autorizzato: Madison Avenue and the Color Line  Visualizza cluster
ISBN: 1-283-89793-8
0-8122-0385-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910816483603321
Lo trovi qui: Univ. Federico II
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