Brand Jamaica : Reimagining a National Image and Identity / / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart

• Pubblicazione: Lincoln : , : University of Nebraska Press, , [2019]; Baltimore, Md. : , : Project MUSE, , 2019; ©[2019]
• Descrizione fisica: 1 online resource (251 pages)
• Disciplina: 972.92/06
• Soggetto topico: HISTORY / Caribbean & West Indies / General; National characteristics, Jamaican; Group identity - Jamaica
• Soggetto geografico: Jamaica Public opinion, Foreign; Jamaica Civilization 21st century
• Classificazione: HIS041000
• Persona (resp. second.): Gentles-PeartKamille; JohnsonHume N.
• Nota di bibliografia: Includes bibliographical references (pages 173-196) and index.
• Nota di contenuto: Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart.
• Sommario/riassunto: "Brand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"--; "Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.<BR /><BR />"--
• Titolo autorizzato: Brand Jamaica
• ISBN: 1-4962-1750-0; 1-4962-1748-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910810976103321
• Lo trovi qui: Univ. Federico II