The get-started guide to e-commerce / / Danielle Zilliox
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| Autore: |
Zilliox Danielle
|
| Titolo: |
The get-started guide to e-commerce / / Danielle Zilliox
|
| Pubblicazione: | New York, : AMACOM, c2001 |
| Descrizione fisica: | 1 online resource (239 p.) |
| Disciplina: | 658.8/4 |
| Soggetto topico: | Electronic commerce |
| Web sites | |
| Note generali: | "Getting online, creating successful Web sites, order fulfillment, getting noticed"--Cover. |
| Includes index. | |
| Nota di contenuto: | Intro -- Contents -- Introduction -- Why You Want to Be Online -- Analyzing Your Internet Potential -- Getting There -- Building the Page -- Behind the Scenes -- Making It Sell -- Glossary -- Index. |
| Sommario/riassunto: | (From Publishers Weekly) - "The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, ""when in doubt, leave it out."" A comprehensive glossary also makes this a valuable starting point for small business owners and managers." |
| Titolo autorizzato: | The get-started guide to e-commerce |
| ISBN: | 1-281-18719-4 |
| 9786611187194 | |
| 1-60557-149-0 | |
| 0-8144-2605-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910809430703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |