The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee
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| Autore: |
Dempster Craig
|
| Titolo: |
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee
|
| Pubblicazione: | Hoboken, New Jersey : , : Wiley, , 2015 |
| ©2015 | |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (417 p.) |
| Disciplina: | 658.8/72 |
| Soggetto topico: | Internet marketing |
| Internet advertising | |
| Relationship marketing | |
| Social media - Marketing | |
| Customer relations | |
| Persona (resp. second.): | LeeJohn <1974-> |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management -- Audience management -- The privacy paradox -- Media optimization -- Channel optimization -- Experience design and creation -- Audience platform utilization -- Measurement and attribution -- Marketing technology stack -- Organizing for success. |
| The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. | |
| Sommario/riassunto: | Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the ""always-on"" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabili |
| Titolo autorizzato: | The rise of the platform marketer |
| ISBN: | 1-119-05979-8 |
| 1-119-15386-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910809205303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Energy, climate, and the environment series.