Minority influence and innovation : antecedents, processes and consequences / / edited by Robin Martin and Miles Hewstone

• Pubblicazione: Hove, East Sussex ; ; New York, N.Y. : , : Psychology Press, , 2010
• Descrizione fisica: 1 online resource (425 p.)
• Disciplina: 303.3/2
• Soggetto topico: Social influence; Conformity; Influence (Psychology); Small groups - Psychological aspects; Social groups - Psychological aspects; Minorities; Majorities
• Altri autori: HewstoneMiles MartinRobin <1960->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and indexes.
• Nota di contenuto: pt. 1. Introduction -- pt. 2. Processes and theoretical issues -- pt. 3. Factors affecting majority and minority influence -- pt. 4. Dynamic interplay between majority and minority factions -- pt. 5. Epilogue.
• Sommario/riassunto: Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimul
• Titolo autorizzato: Minority influence and innovation
• ISBN: 1-135-23276-8; 1-135-23277-6; 1-282-59503-2; 9786612595035; 0-203-86555-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910808208703321
• Lo trovi qui: Univ. Federico II