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Titolo: |
Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors
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Pubblicazione: | Armonk, N.Y. : , : M.E. Sharpe : , : Society for Consumer Psychology, , 2009 |
Descrizione fisica: | 1 online resource (xv, 230 pages) : illustrations |
Disciplina: | 306.3 |
Soggetto topico: | Group identity |
Consumer behavior | |
Virtual reality | |
Persona (resp. second.): | WoodNatalie T. <1970-> |
SolomonMichael R. | |
Note generali: | Description based on print version record. |
Nota di bibliografia: | Includes bibliographical references and indexes. |
Nota di contenuto: | I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio. |
Sommario/riassunto: | How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. |
Titolo autorizzato: | Virtual social identity and consumer behavior ![]() |
ISBN: | 1-317-45256-9 |
1-315-69834-X | |
1-317-45257-7 | |
1-282-55484-0 | |
9786612554841 | |
0-7656-2649-7 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910807776903321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |