Consumer culture : selected essays / / edited by Gjoko Muratovski

• Pubblicazione: Bristol : , : Intellect, , 2016
• Descrizione fisica: 1 online resource (226 p.)
• Disciplina: 381.3
• Soggetto topico: Consumption (Economics) - Social aspects; Consumer behavior; Culture - Economic aspects
• Persona (resp. second.): MuratovskiGjoko
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; Half Title; Title; Copyright; Contents; Consumer Culture: An Introduction; Chapter 1 Icons of Popular Culture: Religious Dimensions of Branding; Chapter 2: Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding ; Chapter 3: Race, Advertisements and YouTube: Identity and Nationality; Chapter 4: The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand's Central Otago Wine Region; Chapter 5: Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture ; Chapter 6: The Big Earn: A Study of Criminal Business Enterprises in Popular CultureChapter 7: Brand IKEA in a Global Cultural Economy: A Case Study; Chapter 8: The 'Good' Corporation: The Uneasy Relationship Between Reputation and Responsibility; Chapter 9: Acceleration in Consumerism, Technology and Sustainability; Notes on Contributors; Back Cover
• Titolo autorizzato: Consumer culture
• ISBN: 1-78320-548-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910798794303321
• Lo trovi qui: Univ. Federico II