Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia
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| Autore: |
Parvatiyar Atul
|
| Titolo: |
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia
|
| Pubblicazione: | Los Angeles, CA : , : SAGE Publications, Inc., , 2019 |
| Edizione: | 1st edition. |
| Descrizione fisica: | 1 online resource (629 pages) : illustrations |
| Disciplina: | 658.8 |
| Soggetto topico: | Disruptive technologies |
| Marketing | |
| Consumer behavior | |
| Persona (resp. second.): | SisodiaRajendra |
| Nota di bibliografia: | Includes bibliographical references. |
| Sommario/riassunto: | We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. |
| Titolo autorizzato: | Handbook of advances in marketing in an era of disruptions |
| ISBN: | 93-5328-773-1 |
| 93-5280-818-5 | |
| 93-5280-819-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910793240803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |