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Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn



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Autore: Hoskins Colin Visualizza persona
Titolo: Media economics [[electronic resource] ] : applying economics to new and traditional media / / Colin Hoskins, Stuart McFadyen, Adam Finn Visualizza cluster
Pubblicazione: Thousand Oaks, Calif. ; ; London, : SAGE, c2004
Descrizione fisica: 1 online resource (356 p.) : ill
Disciplina: 338.4730223
Soggetto topico: Mass media - Economic aspects
Altri autori: McFadyenStuart  
FinnAdam <1946->  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 331-336) and index.
Nota di contenuto: Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors
Sommario/riassunto: In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.
Titolo autorizzato: Media economics  Visualizza cluster
ISBN: 1-5063-1986-6
1-322-41568-4
0-7619-3095-7
1-4522-6433-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910779212503321
Lo trovi qui: Univ. Federico II
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