The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity / / Anat Rosenberg [[electronic resource]]
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| Autore: |
Rosenberg Anat
|
| Titolo: |
The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity / / Anat Rosenberg [[electronic resource]]
|
| Pubblicazione: | Oxford : , : Oxford University Press, , 2022 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (405 pages) |
| Disciplina: | 330.9 |
| Soggetto topico: | Advertising - Great Britain - History - 19th century |
| Advertising - Great Britain - History - 20th century | |
| Note generali: | This edition also issued in print: 2022. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | 'The Rise of Mass Advertising' is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity. |
| Titolo autorizzato: | The rise of mass advertising |
| ISBN: | 0-19-194940-X |
| 0-19-267477-3 | |
| 0-19-267476-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910746590503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Oxford scholarship online.