Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021 / / edited by Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023
• Edizione: 1st ed. 2023.
• Descrizione fisica: 1 online resource (275 pages)
• Disciplina: 297.564; 658.8
• Soggetto topico: Marketing; Religions; Middle East; Business ethics; Middle Eastern Religions; Business Ethics
• Persona (resp. second.): RamadaniVeland
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Intro -- Preface -- Contents -- About the Editors -- History of Islamic Marketing Literature and Research: A Bibliometric Analysis -- 1 Islamic Marketing: A Chronological Development -- 2 The Method -- 3 The Analysis -- 4 Limitations -- 5 Conclusion -- References -- Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Pandemic: Experiences from Malaysia -- 1 Introduction -- 2 Literature Review -- 2.1 Green Marketing -- 2.2 Green Marketing in Malaysia -- 2.3 Green Marketing Mix -- 2.4 Word-Of-Mouth (WOM) -- 2.5 Satisfaction -- 2.6 Attitude Towards Green Goods -- 2.7 Green Purchase Behaviour -- 3 Methodology -- 4 Findings and Results -- 5 Discussion and Conclusion -- References -- Behavioral Economics for Sustainability with Focus on UAE -- 1 Behavioral Economics Overview -- 2 History of Sustainable Reporting -- 3 Behavioral Approach to Sustainability -- 4 Nudging and Environmental Protection: Individualization of a Collective Structural Matter -- 5 The Methodological Individualism of Behavioral Economics: The Neglect of the Collective Measurement of Environmental Protection -- 6 Concentrating on Individual Responsibility: The Failing of the Political Narrative Among Environmental Acts -- 7 Country in Focus: The United Arab Emirates (UAE) -- 7.1 The UAE's Vision of Sustainable Development -- 7.2 SDG Governance in the UAE -- 7.3 The Current Status of SDGs in the UAE -- 7.4 Important Lessons Learnt for the UAE and Its Private Sector -- 7.5 Key Challenges for the Private Sector -- 7.6 The Future of Sustainable Development in UAE -- References -- The Impact of Attitude and Subjective Norms on Customers Behavior Toward Islamic Banking: Evidence from Palestine -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Research Objectives -- 1.3 Significance of the Study -- 2 Literature Review. ; 2.1 Theory of Reasoned Action -- 2.2 Theory of Planned Behavior -- 2.3 Conceptual Framework -- 3 Methodology -- 3.1 Sampling Procedures -- 3.2 Research Instrument -- 3.3 Data Analysis and Results -- 3.4 Reliability and Validity Tests -- 3.5 Hypothesis Testing -- 4 Discussions and Conclusions -- 4.1 Attitude and Behavioral Intention (ATT → BI) -- 4.2 Subjective Norms and Behavioral Intention (SN → BI) -- 4.3 Researcher's Recommendations -- References -- The Impact of Brand Personality on Female Purchasing Behavior in the Cosmetic Industry in Jordan -- 1 Introduction -- 2 Literature Review -- 2.1 Brand Personality -- 2.2 Brand Association -- 2.3 Female Purchasing Behavior -- 3 Research Model and Hypotheses -- 3.1 Research Hypotheses -- 4 Research Methodology -- 4.1 Research Type -- 4.2 Research Population and Sampling -- 4.3 Data Collection Methods -- 4.4 Question's Types and Formats -- 4.5 Research Validity and Reliability -- 5 Results -- 5.1 Demographic Data -- 5.2 Descriptive Statistics -- 5.3 Correlation Analysis -- 5.4 Hypotheses Testing -- 6 Research Results -- 7 Conclusion -- 7.1 Implications -- 7.2 Recommendations for Further Research -- References -- Islamic Fintech Landscape -- 1 Introduction -- 2 Literature Review -- 2.1 Islamic Fintech Opportunities and Challenges -- 2.2 Blockchain and Islamic Finance -- 2.3 Cryptocurrency and Islamic Finance -- 3 Conclusion -- References -- Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car -- 1 Introduction -- 2 Literature Review -- 2.1 Country of Origin Image -- 2.2 Purchase Intention -- 2.3 Country-Of-Origin Image Influence on Purchase Decision -- 3 Research Method -- 3.1 Sampling Technique and Sample Size Determination -- 3.2 Measures -- 4 Findings -- 5 Conclusions -- References. ; Gender, Institutions, and Entrepreneurship: Evidence from Jordanian Women in the Tourism Sector -- 1 Introduction -- 2 Literature Review -- 2.1 Institutional Theory, Gender, and Entrepreneurship -- 2.2 Success Factors for Female Entrepreneurs -- 2.3 Barriers to Female Entrepreneurship -- 2.4 Self-Actualization Through Entrepreneurship -- 3 Methodology -- 4 Results and Discussion -- 4.1 Supportive Factors -- 4.2 Challenges -- 4.3 Self-Actualization and Entrepreneurship -- 5 Discussion -- 6 Conclusions -- References -- Exploring Muslim Millennial Travelers' Attitude Toward Halal Tourism in India -- 1 Introduction -- 2 Literature Review -- 2.1 Halal Tourism: Concept -- 2.2 Muslim Travel Market -- 2.3 The Muslim Millennial Traveler (MMTs) Segment -- 3 Methodology -- 4 Findings and Analysis -- 4.1 Travel Patterns and Tripographic Profile of the Respondents -- 4.2 Awareness of Halal Tourism and Presence of Muslim-Friendly Amenities in the Travel Plan -- 4.3 Muslim-Friendly Services as Factors for Selecting Accommodation -- 4.4 Willingness to Pay a Premium Price for Halal Travel and Accommodation -- 5 Discussion and Conclusion -- References -- Factors Influencing the Halal Cosmetics Adoption in Pakistan: Is It the Religion Influencing the Decision? -- 1 Introduction -- 1.1 Islam and Halal -- 1.2 Halal Cosmetics Concept -- 1.3 Halal Market in Pakistan -- 1.4 Cosmetics Industry in Pakistan -- 2 Theoretical Framework -- 2.1 Adoption of Halal Cosmetic Products -- 2.2 Individual/Consumer Innovativeness -- 2.3 Awareness and Understanding Halal Cosmetics -- 2.4 Halal Cosmetics Characteristics -- 2.5 Social Influence -- 2.6 Effects of Religiosity -- 3 Methodology -- 3.1 Sample Population -- 3.2 Instrumentation -- 4 Analysis and Results -- 4.1 Structural Equations Modeling -- 4.2 Correlation Between Variables -- 5 Discussion -- 6 Implications -- 7 Conclusion. ; 8 Limitations -- 9 Future Concerns -- References -- Palestinian Immigrant Entrepreneurs in Central America: Success Stories from El Salvador and Honduras -- 1 Historical Background -- 2 Business Environment in the Host Countries -- 3 Chain Immigration -- 4 Conclusion -- References -- The Impact of E-Commerce on Consumer Online Purchase Intention: An Evidence from Pakistani Consumers -- 1 Introduction -- 1.1 Research Objectives -- 1.2 Research Questions -- 2 Literature Review -- 2.1 Related Theories -- 2.2 Variable -- 2.3 Hypotheses -- 3 Methodology -- 3.1 Research Design -- 3.2 Questionnaire Design -- 3.3 Administration of Survey -- 3.4 Data Analysis -- 3.5 Conceptual Framework -- 4 Analysis and Results -- 4.1 Descriptive Statistics -- 4.2 Statistical Analysis -- 5 Discussion -- 5.1 Implications of Study -- 5.2 Limitation of Study -- 5.3 Direction for Future Research -- 6 Conclusion -- References -- Systematic Literature Review of Halal Ethnic Foods Consumption -- Health-Related Scientific -- and Marketing Perspective -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 4.1 Ranking of Journals and Extracted Themes -- 4.2 Themes Extracted from Studies -- 4.3 Author's Geographical Location -- 4.4 Type of Study: Journal-Wise -- 4.5 Types of Qualitative Research Methodology -- 5 Conclusion -- References -- Factors Influencing Consumer Purchase Intention in Pakistan -- 1 Introduction -- 2 Literature Review -- 2.1 Consumer Purchase Intention -- 2.2 Advertisement -- 3 Methodology -- 3.1 Factor Analysis -- 3.2 Regression Measurement -- 4 Result and Discussion -- 5 Conclusion -- References -- A Literature Review on the Mechanisms of Creating Positional Advantage: Comparison Between Strategic Approaches -- 1 Introduction -- 2 Strategic Approaches to Positional Advantage. ; 2.1 Position Stream or Industrial Organisation (I/O) Approach -- 2.2 Resource-Based View (RBV) -- 2.3 Dynamic Capability Approach -- 2.4 Comparisons Between Strategic Approaches -- 3 Conclusions and Implications -- References -- ESG Scores and Islamic Banks: An Observation and Call to Action -- 1 Introduction -- 2 ESG and Islamic Banking: What Do We Know? -- 2.1 Environment -- 2.2 Social -- 2.3 Governance -- 2.4 A Casual Perusal of the ESG Data for Islamic Banks -- 3 Discussion and Call to Action -- Appendix 1 -- References.
• Sommario/riassunto: This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
• Titolo autorizzato: Research on Islamic business concepts
• ISBN: 3-031-18663-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910639895103321
• Lo trovi qui: Univ. Federico II
• Serie: Springer Proceedings in Business and Economics, . 2198-7254