Vai al contenuto principale della pagina
Autore: | Hone Frank |
Titolo: | Why healthcare matters [[electronic resource] ] : how business leaders can drive transformational change / / Frank Hone |
Pubblicazione: | Amherst, Mass., : HRD Press, c2008 |
Descrizione fisica: | 1 online resource (228 p.) |
Disciplina: | 658.406 |
Soggetto topico: | Health care reform - United States |
Medical economics - United States | |
Medical care, Cost of - United States | |
Employer-sponsored health insurance - United States | |
Social responsibility of business - United States | |
Soggetto genere / forma: | Electronic books. |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references. |
Nota di contenuto: | Dedication; Acknowledgments; Introduction; Chapter One: Why Does Healthcare Matter?; Chapter Two: Today's Healthcare Crisis: A Deeper Look at the Causes and Effects; Chapter Three: The U.S. Medical Marketing Model; Chapter Four: Healthcare Consumerism and Personal Responsibility; Chapter Five: Business and the Employer: Catalysts for Change; Chapter Six: Collaborative Initiatives; Chapter Seven: Early Adopters, Measurable Results; Chapter Eight: A Plan of Action; Chapter Nine: Bringing Healthcare Consumerism Inside: The Communications Campaign |
Chapter Ten: A Vision of Healthcare Consumerism as the Driver of Change Recommended Resources; About the Author | |
Sommario/riassunto: | Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time - healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what's wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company. |
Titolo autorizzato: | Why healthcare matters |
ISBN: | 1-59996-437-6 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910454113103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |