Commercial Nationalism and Tourism : Selling the National Story / / Leanne White
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| Titolo: |
Commercial Nationalism and Tourism : Selling the National Story / / Leanne White
|
| Pubblicazione: | Bristol, UK; ; Blue Ridge Summit, PA : , : Channel View Publications, , [2017] |
| ©2017 | |
| Descrizione fisica: | 1 online resource (305 pages) : illustrations, photographs |
| Disciplina: | 910.68/8 |
| Soggetto topico: | Tourism - Political aspects |
| Nationalism - Marketing | |
| Soggetto non controllato: | Nationalism and tourism |
| Persona (resp. second.): | WhiteLeanne |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | Frontmatter -- Contents -- Acknowledgements -- Contributors -- 1. Commercial Nationalism: Mapping the Landscape -- 2. Canada’s National Parks: Nationhood, Tourism and the Utility of Nature -- 3. Tourism and Nationalism in the Former Yugoslavia -- 4. Away but Together: Diaspora Tourism and Narratives of Ukrainian Immigrants in the United States -- 5. Travelling to the Past: Xi’an and the Tang Imperial City -- 6. A New Indian National Story -- 7. The Silk Road, Identities and Commercial Nationalisms -- 8. 100% Pure Neoliberalism: Brand New Zealand, New Thinking, New Stories, Inc -- 9. National Identity in Africa’s Tourism Industry -- 10. Branding a Nation-state after Half a Century of Independence: The Case of Malta -- 11. Who Owns ‘Brand Estonia’? The Role of Residents and the Diaspora -- 12. When the Incredible Got Lost in Controversies: Selling Tourism in India -- 13. From Risky Reality to Magical Realism: Narratives of Colombianness in Tourism Promotion -- 14. ‘Imagine Ben Hur in Formula One’: An Analysis of the National Gallop in Hungary -- 15. Examining Cherry Blossom Celebrations in Japan and Around the World -- 16. Canadian Nationalism and the Memory of the First World War in France and Belgium -- 17. ‘Daddy, Why do we Celebrate SG50?’ A Response to a Child Regarding Singapore’s Golden Jubilee -- 18. Covering ‘Captain America’ and (Re)Imagining the United States during the 2014 FIFA World Cup -- 19. Promoting Canada’s Cultural Mosaic: John Murray Gibbon and Folk Music Festivals -- 20. Commercial Nationalism Research Directions: Negotiating New National Narratives -- Index |
| Sommario/riassunto: | This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions. |
| Titolo autorizzato: | Commercial Nationalism and Tourism |
| ISBN: | 1-84541-589-2 |
| 1-84541-591-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910157363503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Aspects of tourism ; ; 77.