Handbook of marketing and society [[electronic resource]. /] / Paul N. Bloom, Gregory T. Gundlach, editors

• Pubblicazione: Thousand Oaks, Calif. ; ; London, : SAGE, c2001
• Descrizione fisica: 1 online resource (xxii, 543 p.) : ill
• Disciplina: 658.802
• Soggetto topico: Social marketing
• Altri autori: BloomPaul N GundlachGregory T (Gregory Thomas)
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Copyright -- Contents -- Foreword -- Acknowledgments -- Introduction -- 1 - The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy -- 2 - Marketing and Modern Antitrust Thought -- 3 - Criteria for Assessing the Public Policy Relevence of Research on the Effects of Marketing Communications -- 4 - Intersector Transfer of Marketing Knowledge -- 5 - Firm Responses to Consumer Information Policy -- 6 - How Corporate Marketing Practices Have Changed in Response to Antitrust Enforcement -- 7 - Changes in Corporate Practices in Response to Public Interest Advocacy and Actions -- 8 - Corporate Societal Marketing -- 9 - Advertising and Competition -- 10 - The Socioeconomic Consequences of Franchise Distribution -- 11 - Pricing Strategy, Competition, and Consumer Welfare -- 12 - Marketing and Development -- 13 - Corporate Marketing Effects on Consumer Welfare -- 14 - The Effectiveness of Intellectual Property Laws -- 15 - Consumer Response to Warnings and Other Types of Product Hazard Information -- 16 - Do Food Labels Work? -- 17 - The Effectiveness of Environmental Marketing Claims -- 18 - Insights from Consumer Research on the Effects of Deceptive Advertising Regulations -- 19 - The Effectiveness of Product Safety Regulation and Litigation -- 20 - The Effectiveness of Self-Regulated Privacy Protection -- 21 - Social Marketing and Development -- 22 - Theories and Models in Social Marketing -- Index -- About the Authors.
• Sommario/riassunto: This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing.
• Titolo autorizzato: Handbook of marketing and society
• ISBN: 1-4129-7366-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910155635203321
• Lo trovi qui: Univ. Federico II