Effective communication skills for public relations [[electronic resource] /] / Andy Green

• Autore: Green Andy <1958->
• Pubblicazione: London, : Kogan Page, 2006
• Descrizione fisica: 1 online resource (244 p.)
• Disciplina: 659.2
• Soggetto topico: Communication in management; Communication in organizations; Public relations
• Note generali: Description based upon print version of record.
• Nota di contenuto: Contents; Series; Foreword; Acknowledgements; Sprint summary; Introduction; Chapter 1 Your inner brand - who you are; Chapter 2 Your communications - your thinking resources; Chapter 3 You and your interpersonal skills; Chapter 4 Creating messages, memes and 'spinning'; Chapter 5 The message is the medium; Chapter 6 Triggering your message to achieve change; Chapter 7 Adapting your messages to your networks; Chapter 8 Your networks; Chapter 9 Managing your networking; Chapter 10 The power of context; The quick read - the jog; Glossary; Bibliography and further reading ; Networking contacts of the authorIndex
• Sommario/riassunto: Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message no
• Titolo autorizzato: Effective communication skills for public relations
• ISBN: 1-280-72851-5; 9786610728510; 1-4294-3045-1; 0-7494-4998-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996339136503316
• Lo trovi qui: Univ. di Salerno
• Serie: PR in practice series.