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Autore: |
Hackley Christopher E.
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Titolo: |
Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley
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Pubblicazione: | London ; ; New York : , : Routledge, , 2001 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (vii, 225 p.) |
Disciplina: | 306.3/4 |
Soggetto topico: | Marketing |
Consumer behavior | |
English language - Rhetoric | |
Classificazione: | 83.05 |
Note generali: | Originally published: 2001. Transferred to digital printing: 2007. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | 1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing |
Sommario/riassunto: | Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. |
Titolo autorizzato: | Marketing and social construction ![]() |
ISBN: | 1-134-61897-2 |
0-415-20859-9 | |
1-134-61898-0 | |
1-280-21759-6 | |
0-203-36099-0 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 996213041303316 |
Lo trovi qui: | Univ. di Salerno |
Opac: | Controlla la disponibilità qui |