Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin

• Pubblicazione: London ; ; New York : , : Routledge, , 2016
• Descrizione fisica: 1 online resource (349 p.)
• Disciplina: 658.8120285574
• Soggetto topico: Database marketing; Consumer profiling; Customer relations
• Altri autori: BockKoen W. de CoussementKristof NeslinScott A. <1952->
• Note generali: "A Gower book"--Cover.; First published 2013 by Gower Publishing.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: pt. I. Methods -- pt. II. Applications.
• Sommario/riassunto: While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management.An impressive list of contributors, including many of the thought-leaders in database marketing from across the world, bring together chapters that combine the best academic research and business ap
• Titolo autorizzato: Advanced database marketing
• ISBN: 1-4094-7355-4; 1-317-18529-3; 1-317-18528-5; 1-315-56568-4; 1-4094-4462-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910829191703321
• Lo trovi qui: Univ. Federico II