Services--the export of the 21st century : a guidebook for US service exporters / / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr

• Pubblicazione: San Rafael, Calif., : World Trade Press, c1997
• Descrizione fisica: 180 p. : ill
• Disciplina: 658.8/48
• Soggetto topico: Service industries - United States - Marketing; Export marketing - United States; Foreign trade promotion - United States
• Altri autori: ReifJoe DitterichKirsten M LarsenMitch G OstreaRobert A
• Note generali: "A joint publication of the Northern California District Export Council and World Trade Press."
• Nota di bibliografia: Includes bibliographical references (p. [167]-173).
• Nota di contenuto: Intro -- Table of Contents -- 1 AN OVERVIEW OF SERVICE EXPORTS -- 2 GETTING READY TO EXPORT -- 3 MARKET RESEARCH -- 4 MARKETING -- 5 BARRIERS TO TRADE -- 6 US GOVERNMENT REGULATIONS -- 7 EXPORT FINANCE -- 8 SERVICE INDUSTRY ANALYSES -- Accounting -- Advertising -- Architecture, Engineering, & -- Construction -- Banking -- Biotechnology -- Computer Services -- Education & -- Training -- Entertainment -- Environmental Technologies -- Export Intermediaries -- Franchising -- Health and Medical -- Information Technology and Networking -- Insurance -- Legal -- Management and Public Relations -- Retailing -- Telecommunic ations -- Travel and Tourism -- Wholesaling -- APPENDICES -- Service Industry-Related Associations -- US Government Contacts -- Services Trade Statistics -- Bibliography -- NOTES -- World Trade Almanac World Trade Almanac.
• Titolo autorizzato: Services--the export of the 21st century
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910828544403321
• Lo trovi qui: Univ. Federico II