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Autore: | Gregory Anne <1953-, > |
Titolo: | Strategic public relations leadership / / Anne Gregory and Paul Willis |
Pubblicazione: | Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2013 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (177 p.) |
Disciplina: | 659.2 |
Soggetto topico: | Public relations - Management |
Altri autori: | WillisPaul A |
Note generali: | Includes index. |
Nota di contenuto: | Cover ; Half Title ; Title Page ; Copyright Page ; Table of Contents ; List of figures ; List of tables ; Acknowledgements ; 1. Introduction; Aims, aspirations and approach ; The shape of the book ; Notes ; Part I: The strategic contribution of public relations; 2. A public relations view of the organisation; What an organisation is |
A management perspective A stakeholder perspective ; A public relations perspective ; The strategy contribution ; The stakeholder contribution ; Summary ; Notes ; 3. Leadership and public relations; Introduction ; Where do we start with leadership? ; Diving deeper | |
Public relations and leadership come together Mind the gap: the need for more research ; Summary ; Notes ; 4. Supporting the chief executive; Introduction ; Stakeholder expectations and governance ; Accountability amplified by turbulence and scrutiny ; The changing organisational climate | |
The need for trusted advisers Joined in adversity: the CEO and public relations leader ; Situational sensitivity ; Summary ; Notes ; 5. A new model of strategic public relations; Introduction ; Roles in general ; The four-by-four model ; The contribution of public relations at four strategic levels | |
Societal levelCorporate level; Value-chain level; Functional level; The four attributes: DNA strands ; An excellent understanding of the brand; Leadership; Public relations as a core organisational competence; Excellence in planning, managing and evaluating public relations; Summary: the four principal roles ; Notes ; Part II: The preoccupations of public relations leader; 6. Contextual intelligence; Introduction ; What is contextual intelligence? | |
Having the right strategic mindset | |
Sommario/riassunto: | <P>Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. </P><P></P><P>This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. T |
Titolo autorizzato: | Strategic public relations leadership |
ISBN: | 1-135-94673-6 |
0-415-66795-X | |
0-203-38473-3 | |
1-135-94666-3 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910827166903321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |