Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger
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| Autore: |
Lerbinger Otto
|
| Titolo: |
Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger
|
| Pubblicazione: | Mahwah, N.J., : Lawrence Erlbaum, c2006 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (496 p.) |
| Disciplina: | 659.2/85 |
| Soggetto topico: | Corporations - Public relations |
| Corporations - Political activity | |
| Social responsibility of business | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and indexes. |
| Nota di contenuto: | Contents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities |
| 12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; | |
| Sommario/riassunto: | Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. |
| Titolo autorizzato: | Corporate public affairs |
| ISBN: | 1-135-59998-X |
| 1-135-59999-8 | |
| 1-282-32610-4 | |
| 9786612326103 | |
| 1-4106-1726-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910817757003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
LEA's communication series.