Yankee don't go home : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno
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| Autore: |
Moreno Julio <1970->
|
| Titolo: |
Yankee don't go home : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno
|
| Pubblicazione: | Chapel Hill, : University of North Carolina Press, c2003 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (335 p.) |
| Disciplina: | 337.72073/09/041 |
| Soggetto topico: | Industrial policy - Mexico - History - 20th century |
| Capitalism - Mexico - History - 20th century | |
| Consumption (Economics) - Mexico - History - 20th century | |
| Advertising - Mexico - History - 20th century | |
| Nationalism - Mexico - History - 20th century | |
| Soggetto geografico: | Mexico Foreign relations United States |
| United States Foreign relations Mexico | |
| Mexico Politics and government 1910-1946 | |
| Mexico Politics and government 1946-1970 | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico. |
| Titolo autorizzato: | Yankee don't go home |
| ISBN: | 979-88-908779-0-1 |
| 0-8078-6208-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910813868703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Luther Hartwell Hodges series on business, society, and the state.