Search engine optimization [[electronic resource] ] : your visual blueprint to effective Internet marketing / / Kristopher B. Jones

• Autore: Jones Kristopher B
• Pubblicazione: Indianapolis, IN, : Wiley, c2008
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (322 p.)
• Disciplina: 025.04
• Soggetto topico: Internet marketing; Search engines; Internet searching
• Note generali: Includes index.
• Nota di contenuto: Search Engine Optimization: Your visual blueprint for effective Internet marketing; Credits; About the Author; Author's Acknowledgments; Table of Contents; The History of Search-Engine Optimization; Chapter 1: Getting Started with Search-Engine Optimization; Choose a Topic; Find Your Target Audience; Set a Budget; Set Goals; Put a Team Together; Keep Up with Industry News; Chapter 2: Keyword Generation; An Introduction to Keyword Generation; Select Keywords; Analyze Your Competition with Compete.com; Keyword Research with KeyCompete; Analyze Your Competition with Seodigger ; Using the Wordtracker Keyword Suggestion ToolUsing the Google Keyword Suggestion Tool; Research Keywords with Keyword Discovery; Analyze Keywords with Keyword Discovery; Filter Keywords with Keyword Discovery; Chapter 3: Creating Pages; An Introduction to Creating Pages; Choose File Names; Optimize Title Tags; Optimize Meta Description Tags; Optimize Meta Keyword Tags; Create a Meta Robots Tag; Add Emphasis with Header Tags; Using Text Modifiers; Optimize Images; Create Links; Validate HTML; Chapter 4: Basic Web Site Structure; An Introduction to Basic Web Site Structure; Find Web Hosting ; Establish a Domain NameOptimize for Multiple Browsers; Plan and Design a Web Site Structure; Link within Subject Matter Themes; Design a Sitemap; Create a Company Information Page; Create a Privacy Policy; Chapter 5: Advanced Web Site Structuring; An Introduction to Advanced Web Site Structuring; Create a Robots.txt File; Using the Nofollow Attribute; Structure URLs Correctly; Protect Yourself with an .htaccess File; Using Mod_Rewrite to Rewrite URLs; Redirect Non-WWW Traffic to WWW; Redirect with 301 Redirects; Chapter 6: Creating Content; An Introduction to Content Creation ; Write for People, Not Search Engines Avoid Duplicate Content; Using Proper Keyword Density; Using Latent Semantic Content; Keep Content Current; Optimize Non-HTML Documents; Chapter 7: Creating Communities; An Introduction to Creating Communities; Create a Blog with WordPress; Create a Blog with Blogger; Write Search-Engine-Optimized Posts; Make Your Blog Successful; Create a Community with vBulletin; Create a Community with phpBB; Make Your Forum Successful; Add Reviews to Your Web Site; Chapter 8: Building Links; An Introduction to Building Links; Evaluate Competition ; Evaluate Potential Linking Partners Acquire Quality Links; Using Effective Anchor Text; Link Directory Submissions; Article Directory Submissions; Community Participation; Request One-Way Links; Buy Links; Chapter 9: Using Google Analytics; An Introduction to Google Analytics; Create an Account; Install Tracking Code; Set Conversion Goals; Exclude Your IP Address with Filters; Exclude Traffic from a Particular Domain; Include Only Certain Directories; Track External Links; Automate Reporting; Using Analytics to Find New Keywords; Set Up E-Commerce Tracking ; Insert Tracking Code on Your Thank You Page
• Sommario/riassunto: Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
• Titolo autorizzato: Search Engine Optimization
• ISBN: 1-281-28582-X; 9786611285821; 0-470-38153-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910809032303321
• Lo trovi qui: Univ. Federico II
• Serie: Visual read less, learn more.