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Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will



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Titolo: Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will Visualizza cluster
Pubblicazione: New York ; ; Oxford : , : Berghahn Books, , 2018
Descrizione fisica: 1 online resource (300 pages)
Disciplina: 327.2
Soggetto topico: Cultural diplomacy - History
Place marketing - Political aspects
National characteristics - Political aspects
Branding (Marketing) - Political aspects
Soggetto non controllato: business economics
career
case studies
china
cultural marketing
diplomacy
engaging
government and governing
historical
historiographical essays
history
international relations
international
marketing
modern history
multivalent investigation
nation branding
political power
political science
political
primary documents
promotional purposes
public relations
self-representation
society
suriname
united states
us
Persona (resp. second.): ViktorinCarolin
Gienow-HechtJessica C. E. <1964->
EstnerAnnika
WillMarcel K.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst.
Sommario/riassunto: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Titolo autorizzato: Nation branding in modern history  Visualizza cluster
ISBN: 1-78533-924-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910793176403321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Explorations in culture and international history series ; ; Volume 9.