The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
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| Autore: |
Murray Kyle B (Kyle Bayne), <1973->
|
| Titolo: |
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
|
| Pubblicazione: | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
| ©2013 | |
| Descrizione fisica: | 1 online resource (244 p.) |
| Disciplina: | 658.8/7 |
| Soggetto topico: | Retail trade |
| Marketing | |
| Soggetto genere / forma: | Electronic books. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. |
| Sommario/riassunto: | Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. |
| Titolo autorizzato: | The retail value proposition |
| ISBN: | 1-4426-9649-4 |
| 1-4426-9648-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910792009703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |