Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
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| Autore: |
Stole Inger L
|
| Titolo: |
Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
|
| Pubblicazione: | Urbana, Ill., : University of Illinois Press, c2006 |
| Descrizione fisica: | 1 online resource (312 p.) |
| Disciplina: | 659.1/0973/09043 |
| Soggetto topico: | Advertising - United States - History |
| Corporations - Public relations - United States | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. [209]-277) and index. |
| Nota di contenuto: | The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
| Titolo autorizzato: | Advertising on trial |
| ISBN: | 1-283-04409-9 |
| 9786613044099 | |
| 0-252-09258-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910788987603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |