Marketing trends for organic food in the 21st century [[electronic resource] /] / editor, George Baourakis

• Pubblicazione: [River Edge], NJ, : World Scientific, c2004
• Descrizione fisica: 1 online resource (363 p.)
• Disciplina: 338.17641302
• Soggetto topico: Natural foods - Marketing; Natural foods industry
• Altri autori: BaourakisGeorge
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: CONTENTS ; Preface ; Market Outlooks ; Producers' Attitude ; Consumer Behaviour ; Distribution Networks ; Potential Marketing ; The Marketing Mix ; Challenges ; Outline of the Book ; The Market for Organic Products ; Predicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? 1 Organics in Denmark from 1987 to 2002 ; 2 Understanding the Market(s) ; 3 Implications of the Danish Experience for Other Organic Markets in the EU ; The Market and Welfare Effects of the New National Organic Program 1 Introduction ; 2 Market Conditions ; 3 Consumption Decisions and Welfare Prior to the Introduction of the NOP ; 4 Consumption Decisions and Welfare under the NOP ; 5 Concluding Remarks ; Demand for Organically Produced Fruits and Vegetables in Northern Greece 1 Introduction ; 2 Theoretical Background ; 3 Methodology ; 4 Results ; 5 Summary and Conclusions ; Trends in the Marketing of Organic Grains and Oilseeds in the U.S. ; 1 Introduction ; 2 Organic and Conventional Grain and Oilseed Markets in the US 3 Modeling the Interaction of Organic and Conventional Markets ; 4 Marketing Margins and Price Premium of Organic Products ; 5 Final Remarks ; Current State of the Art of Legislaton and Marketing Trends of Organic Foods Worldwide
• Sommario/riassunto: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that th
• Titolo autorizzato: Marketing trends for organic food in the 21st century
• ISBN: 1-281-95601-5; 9786611956011; 981-279-662-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910782284503321
• Lo trovi qui: Univ. Federico II
• Serie: Series on computers and operations research ; ; v. 3.