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Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi



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Autore: Mizrahi Janet Visualizza persona
Titolo: Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi Visualizza cluster
Pubblicazione: [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
Edizione: 1st ed.
Descrizione fisica: 1 online resource (109 p.)
Disciplina: 808.06665
Soggetto topico: Business writing
Communication in marketing
Public relations
Soggetto non controllato: Marketing style
Press release
News release
Brochure
Blog
Microblog
Tweet
Newsletter
E-newsletter
Web copy
Web writing
Website
Public relations
Marketing
Writing
Pitch letter
Media kit
Press kit
Marcom
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 85-87) and index.
Nota di contenuto: List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
Sommario/riassunto: This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
Titolo autorizzato: Fundamentals of writing for marketing and public relations  Visualizza cluster
ISBN: 1-283-89272-3
1-78034-430-9
1-60649-174-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910781691403321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Corporate communication collection, . 2156-8170.