The globalization of Chinese companies [[electronic resource] ] : strategies for conquering international markets / / Arthur Yeung ...[et al.]

• Pubblicazione: Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2011
• Descrizione fisica: 1 online resource (217 p.)
• Disciplina: 338.0951; 338.95106
• Soggetto topico: Business enterprises - China; Business planning - China; Globalization - China
• Altri autori: YeungArthur K
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographic references (p. 191-195) and index.
• Nota di contenuto: The Globalization of Chinese Companies: Strategies for Conquering International Markets; Contents; Acknowledgments; Preface; Chapter 1: Reaching Out; Chapter 2: Realities and Aspirations; Chapter 3: The Strategic Choices: Think Before You Jump; Chapter 4: All Roads Lead to Rome: Paths to Globalization; Chapter 5: People First: Building Global Competence; Chapter 6: Unity in Diversity: Shaping a Global Mindset; Chapter 7: Providing the Right Support: Structuring Global Governance; Chapter 8: China-rooted Global Outreach; Appendix 1: China National Aviation: A Comprehensive Strategy ; Appendix 2: CIMC Realizes Globalization with a National Competitive Edge Appendix 3: The Utilization of Overseas Resources by CIMC; Appendix 4: ZPMC's Global Strategy; Appendix 5: China Mobile: Using Global Capital Resources to Build Value; Appendix 6: Forming Strategic Alliances the Galanz Way; Appendix 7: Trend Micro's Hybrid Team; Appendix 8: Talent Development in the Lenovo Group; Appendix 9: Chinese Global Fortune 500 Companies 2008/09; Appendix 10: Self-assessment; Appendix 11: Action Plan; Bibliography; Index
• Sommario/riassunto: China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might mee
• Titolo autorizzato: The globalization of Chinese companies
• ISBN: 0-470-82881-1; 1-283-17519-3; 9786613175199; 0-470-82880-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910781683303321
• Lo trovi qui: Univ. Federico II