Public sector marketing communications . Volume I Public relations and brand communication perspectives / / Ogechi Adeola, Paul Katuse and Kojo Kakra Twum, editors

• Pubblicazione: Cham, Switzerland : , : Palgrave Macmillan, , [2022]; ©2022
• Descrizione fisica: 1 online resource (258 pages)
• Disciplina: 658.802
• Soggetto topico: Communication in marketing; Communication in marketing - Africa
• Persona (resp. second.): AdeolaOgechi; KatusePaul; TwumKojo Kakra
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Preface -- Structure of the Book -- Part 1: Public Sector Marketing Communications and Brand Management -- Part II: Public Relations and Trade Fairs -- Part III: Public Sector Communication Ethics and Recommendations -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Public Sector Marketing Communications and Brand Management -- 1: Introduction to Public Sector Marketing Communications in Africa -- Introduction -- Public Sector Marketing Communications -- Marketing Communications in Africa's Public Sector: Issues to Consider -- Marketing Communications as a Promotional Tool in Africa's Public Sector -- The Role of Public Relations in Public Sector Organisations -- The Use of Public Service Advertising Campaigns -- The Use of Trade Fairs (Exhibitions) Organised by the Public Sector -- Brand Communication, Image, and Reputation of Public Sector Organisations -- Social Media Adoption in Africa's Public Sector -- Integrated Marketing Communications (IMC) in Africa's Public Sector -- Public Sector Communication Ethics -- Conclusion -- References -- 2: Public Sector Branding in Africa: Some Reflections -- Introduction -- Benefits of Brand Communications in the Public Sector -- Brand Communications in the African Public Sector -- A Glimpse at the African Brand -- Challenges of Brand Communications by the African Public Sector -- The Critical Success Factors for Public Sector Branding in Africa -- Conclusion and Recommendations -- Limitations and Suggestions for Future Research -- References -- 3: Marketing Communications Strategies for Public Transport Organisations -- Introduction -- The Public Transportation Context -- Integrated Marketing Communications -- Manager's Responsibilities -- Customer Engagement -- Information -- Education -- Developing User Information Systems -- External Communications. ; Online Engagement -- Website -- Social Media -- Email Marketing -- Mobile Applications -- Chatbot -- The Country Context -- Conclusion -- Recommendations for Managers -- References -- 4: Positioning Public University's Brand Through Marketing Communications: Practical Recommendations and Implications -- Introduction -- Higher Education in Nigeria -- Branding Higher Education in Nigeria -- Stakeholders for Marketing Communications in Nigeria -- The Marketing Communication Plan for Public Universities in Nigeria -- The Strategic Plan -- The Marketing Communication Team -- The Team -- The Leadership -- The Audience -- The Plan -- The Liveries -- Marketing Communication Plan -- Why Are We Communicating? -- What Are We Communicating? -- How Are We Communicating? -- Where Are We Communicating -- When Are We Communicating -- Key Performance Indicators -- Conclusion -- References -- 5: Internal Marketing Communications in Ghana's Public Sector: Conceptualisations and Extension -- Introduction -- Literature Review -- The Conceptualisation of Internal Marketing Communications in the Public Sector -- Development of Internal Marketing Communication Using the Integrated Marketing Communication Approach in the Public Sector -- The Use of Digital Media in Internal Marketing Communications in the Public Sector -- Proposed Outcomes of Internal Marketing Communication in the Public Sector of Africa -- Recommendations for Enhancing Public Sector Internal Marketing Communications -- References -- Part II: Public Relations and Trade Fairs -- 6: Public Relations in the Public Sector in Africa -- Introduction -- The Concept of Public Relations -- The Characteristics of Public Relations in the Public Sector -- Public Relations Theory and Models in Use in the Public Sector -- Characteristics of PR in the Public Sector -- Managerial Function -- Propaganda -- Publicity. ; All-Encompassing -- Lifelong -- Multilevel and Multisectoral -- Profession -- Art and Science -- Flexibility -- Vigilance -- Public Relations Strategies During Crisis -- Examples of PR Crisis Responses in Governments in Africa -- Westgate Mall Siege-Kenya -- Bouknadel Train Accident-Morocco -- Abduction of Schoolgirls-Boko Haram, Nigeria -- South African Xenophobic Crisis -- Conclusion -- References -- 7: Public Relations in Africa's Public Sector: A Crisis Situational Analysis of South Africa and Nigeria -- Introduction -- An Overview of Public Relations -- Theoretical Perspectives on Public Relations -- Press Agentry/Publicity Model -- The Public Information Model -- The Two-Way Asymmetrical Model -- The Two-Way Symmetrical Model -- Contemporary Models of Public Relations -- Coomb's Situational Crisis Communication Theory (SCCT) -- The Systems Theory -- A Crisis Situational Analysis of PR Adoption in South Africa and Nigeria -- Case 1: Public Relations in the South African Government During Xenophobia -- Case 2: Public Relations by the Nigerian Government During the COVID-19 Pandemic -- Public Relations Challenges in Africa's Public Sectors -- Discussions -- Conclusion -- Recommendations -- Future Research Directions -- References -- 8: Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements -- Introduction -- Meaning of Public Sector Shows -- Scope/Definition of Public Sector Shows -- Key Stakeholders in Public Sector Shows -- Visitors -- Organisers -- Exhibitors -- Importance of Public Shows -- Forms of Public Sector Shows -- Vertical and Horizontal Public Sector Shows -- Industrial and Consumer Public Sector Shows -- Regional, National, and International Public Sector Shows -- Technology Industry Public Sector Shows -- Manufacturing Industry Trade Shows -- Healthcare Industry Trade Shows. ; Restaurant and Food Industry Trade Shows -- Arts and Crafts Industry Trade Shows -- Relevance of the Public Sector Shows -- Requirements for Public Sector Shows -- Planning a Public Sector Show or Exhibition -- Form and Size of the Public Sector Show -- Market Research -- Define the Public Sector Show Goals -- Date, Location, and Duration for the Public Sector Show -- Develop a Marketing Plan -- Budgeting/Funding Plan -- Trade Show Team -- Cost Factors for a Trade Show -- Duties of Organisers and Exhibitors -- Organising a Public Sector Show: Things to Be Assessed -- Organise a Local Partnership for the Show -- Local Participation -- Risk Assessment and Mitigation -- The Trade Show's Long-Term Viability -- Trade Fair Participation Checklist -- Registration Checklist for a Trade Fair -- Conclusion -- Recommendations -- References -- Part III: Public Sector Communication Ethics and Recommendations -- 9: Public Sector Communication Ethics in Africa -- Introduction -- Communication Ethics and Principles -- Communication Ethics in the Public Sector -- How to Encourage and Embed Ethical Communication in the Public Sector -- Role of Government in Enhancing Good Communication Ethics in the Public Sector -- Government Communication Capacity -- Ethics-Based Government Communication -- Role of Public Sector Communications Ethics in Building Trust Among Citizens -- The Process of Trust Formulation in Government -- Factors That Can Contribute to Trust Building Between the Government and Its Citizens -- Interaction and Communication -- Virtue Ethics and Its Application to Communication -- The Complementary Role of Virtues and Principles -- Perceptual Challenges to Public Sector Communications Ethics -- Conclusion -- References -- 10: Conclusion: Effective Public Relations and Brand Communication in Africa's Public Sector -- Introduction. ; Marketing Communication Practices in the Public Sector -- Reimagining the Future of Public Relations in the African Continent -- Conclusion and Recommendations -- References -- Index.
• Titolo autorizzato: Public sector marketing communications
• ISBN: 3-031-07293-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910616356703321
• Lo trovi qui: Univ. Federico II
• Serie: Palgrave Studies of Public Sector Management in Africa