Vai al contenuto principale della pagina

Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Titolo: Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu Visualizza cluster
Pubblicazione: Abingdon [England] ; ; New York : , : Routledge, , 2012
Descrizione fisica: 1 online resource (209 p.)
Disciplina: 796.068/8
Soggetto topico: Sports and globalization
Sports - Economic aspects
Sports - Marketing
Soggetto genere / forma: Electronic books.
Altri autori: DesbordesMichel  
RichelieuAndre  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index
Sommario/riassunto: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from
Titolo autorizzato: Global sport marketing  Visualizza cluster
ISBN: 1-280-77649-8
9786613686886
0-203-12646-7
1-136-45621-X
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910462391703321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Routledge research in sport business and management.