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Titolo: |
Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank
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Pubblicazione: | New York, : Best Business Books, : Routledge, 2004 |
Descrizione fisica: | 1 online resource (309 p.) |
Disciplina: | 658.834 |
Soggetto topico: | Industrial marketing - Research |
Persona (resp. second.): | ReidDavid A (David Alan) |
PlankRichard E. | |
Note generali: | Includes index. |
Nota di contenuto: | Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS . . .; BEST BUSINESS BOOKS; Copyright & Publication Information; Table of Contents; ABOUT THE AUTHORS; CONTRIBUTORS; Series Preface; Introduction; Business Marketing Comes of Age: A Comprehensive Review of the Literature; A Commentary on Business Marketing: A Twenty-Year Review and an Invitationm for Continued Dialogue; Commentary: Thoughts on the Future of Business Marketing; Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review; Reply to the Commentaries: Business Marketing Comes of Age |
Book Review: Cabell's Directory of Publishing Opportunities in MarketingIndex | |
Sommario/riassunto: | Publisher Provided Annotation |
Titolo autorizzato: | Fundamentals of business marketing research ![]() |
ISBN: | 1-00-306383-7 |
1-000-15682-6 | |
1-003-06383-7 | |
1-000-11201-2 | |
0-7890-3314-3 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 996211175303316 |
Lo trovi qui: | Univ. di Salerno |
Opac: | Controlla la disponibilità qui |